Inspired by its founder, Harry Gordon Selfridge, it continues to innovate, push creative boundaries and challenge the status quo digitally and across its four UK stores.

Thought-provoking, unconventional and fearlessly creative, Selfridges has always sought to do things a little differently. More than a shop, Selfridges is a social centre powered by imagination, curiosity and creativity and has been named Best Department Store in the World four times.

Harry Gordon Selfridge changed the world of retail forever when he opened Selfridges on London’s Oxford Street in 1909 and, to this day, Selfridges continues to transform the way people shop. From cinemas, Shakespearean theatre and skate bowls, to celebrating new and upcoming artists and designers, to supporting and championing causes that people care about, Selfridges has always been more than the sum of its products.

Sustainability is at the heart of the business and the launch of Project Earth in 2020 marks a new chapter in Selfridges’ history – the start of a challenging yet essential journey to completely change the way we shop.